How I’d Generate More Program Applicants Using Meta
This video is a sample social media and growth strategy I put together for Orchard, based on an initial conversation and a review of their website.
It outlines how I approach generating top-of-funnel awareness, then using organic content and Meta ads to drive and qualify leads before moving them into the program application process.
The Goal
Generate more qualified program applicants for Orchard’s nonprofit track.
The Strategy
Set up quick 1-on-1 calls with staff to pre-qualify applicants through paid ads, email sequences, and a CRM for follow-up—and keep the app as an option for folks who aren't quite ready to apply yet.
